Bid guide
How to bid on Vehicle Wrap Advertising for the DEPT of the Army
What the Army is buying and why it matters
The Department of the Army is conducting market research for small businesses that can provide vehicle wrap advertising and brand ambassador services in Delaware. This involves wrapping ten vehicles with advertising, having drivers distribute brochures, and tracking vehicle locations, mileage, and ad impressions.
This is a Sources Sought Notice, meaning the Army is gathering information about available capabilities, not yet issuing a contract. Responding to this notice allows your business to inform the Army's acquisition strategy and potential set-asides for a future solicitation. There is no incumbent contractor for these services, making this a new opportunity.
Key dates and what happens at the deadline
This Sources Sought Notice was published on July 15, 2026. Responses are due by July 26, 2029, at 11:59 PM ET. This is a firm deadline for submitting your capability statement.
After the deadline, the Army will review the submitted capability statements to determine the availability of capable small businesses. This information will help them decide on the acquisition strategy and any potential small business set-asides for a future Request for Quote (RFQ) or Request for Proposal (RFP). The release date for a formal solicitation is currently To Be Determined (TBD).
Who this opportunity suits
This opportunity is suitable for small businesses in the advertising industry, specifically those under NAICS codes 541810 (Advertising Agencies) or 541850 (Outdoor Advertising). The Army is looking for firms with an established network of local drivers in Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns.
Ideal vendors will have experience with vehicle fleet branding, sourcing and vetting drivers, distributing promotional materials, and providing detailed analytics and reporting, including GPS tracking and impression counts. The vehicles are expected to be active rideshare or similar vehicles operating normal routes that consistently overlap with the targeted geographic zones.
How to respond
To respond, you need to submit a Capability Statement, no more than 5 pages long. This statement should address your ability to perform the services described in the notice.
Your Capability Statement must include administrative information such as your company name, address, point of contact, Unique Entity ID (UEI), CAGE Code, business size, and socioeconomic status under NAICS 541810. You also need to answer specific capability questions regarding your driver network, route mapping and vetting, collateral distribution, background checks, GPS tracking, and impression calculation methods. Responses must be submitted via email.
Practical tips for preparing a competitive response
Clearly and concisely address each capability question. Provide specific examples or details of how your company meets each requirement, especially regarding your local driver network and your methods for tracking and reporting. Highlight any existing government contracts or GSA schedules if applicable.
Emphasize your ability to provide accurate and verifiable data for GPS tracking, mileage, and impression counts, as this is a key deliverable. If you believe an alternative advertising method could meet the core intent, detail it clearly in your statement, explaining how it aligns with the Army's objectives for targeted geographic roaming and direct collateral distribution.
See the live bid — deadline, agency details, and how to respond
Dates and requirements can change via addenda; always verify on the bid page and at the original source before responding.
View this bid on BiddingSimpleThis guide was prepared by BiddingSimple from the solicitation’s public posting. It is not official guidance from DEPT of the Army; the original posting controls.