Bid guide
How to bid on Public Relations Services for MetroPlusHealth
What MetroPlusHealth is buying
MetroPlusHealth is looking for a public relations vendor to form a strategic partnership. The goal is to support membership growth across Medicaid, Essential Plan, and Medicare, improve their reputation, increase their competitive share of voice, and enhance executive positioning.
The selected vendor will need to deliver measurable earned-media results. These results should be directly tied to brand consideration, member acquisition, and overall business outcomes for MetroPlusHealth.
Key dates and what happens at the deadline
The deadline for this opportunity is September 18, 2026, at 3:00 PM ET. All responses must be submitted by this time.
Missing the deadline means your proposal will not be considered. Ensure you allow enough time to complete all submission steps before the closing time.
Who this opportunity suits
This opportunity is suitable for public relations firms with expertise in strategic communications and a proven track record of achieving measurable results in brand consideration, member acquisition, and reputation management.
Vendors with experience in the healthcare sector, particularly with health plans or insurance providers, and those familiar with Medicaid, Essential Plan, and Medicare audiences, may find this a strong fit. The category is professional services, specifically public relations.
How to respond
To access the solicitation, you need to view the original source, which is NYC's Current Solicitations open-data list. You can find this solicitation by its PIN or title.
To view the full documents or to submit your response, you can search for the PIN on City Record Online. Alternatively, you can register a free vendor account in PASSPort and submit your proposal through that system before the due date.
Tips for preparing a competitive response
Clearly outline your proposed strategy for achieving MetroPlusHealth's stated outcomes, such as membership growth, reputation improvement, and executive positioning. Provide specific examples of how your firm has delivered measurable earned-media results in the past.
Focus on defining Key Performance Indicators (KPIs) that directly link your public relations efforts to business outcomes. Demonstrate your understanding of the target audiences (Medicaid, Essential Plan, Medicare) and how your approach will resonate with them. Highlight any relevant experience with health plans or similar organizations.
See the live bid — deadline, agency details, and how to respond
Dates and requirements can change via addenda; always verify on the bid page and at the original source before responding.
View this bid on BiddingSimpleThis guide was prepared by BiddingSimple from the solicitation’s public posting. It is not official guidance from MetroPlusHealth; the original posting controls.