How to bid on Multimedia Specialist services for the New Mexico Army National Guard

What the agency is buying and why a vendor would care

The New Mexico Army National Guard (NMARNG) is looking for a multimedia marketing specialist. This specialist will support recruiting and retention efforts in the Santa Fe or Albuquerque area. The work involves creating local graphics and videos, marketing events, sharing content with a larger marketing agency, and engaging with potential recruits.

This contract is a 100% small business set-aside, making it an excellent opportunity for eligible small firms. The base period budget is between $100,000 and $120,000, and the contract could run for up to 66 months, offering a long-term engagement.

Key dates and what happens at the deadline

All questions about this solicitation must be submitted by September 9, 2026, at 4:00 PM MDT. Questions received after this time may not be answered. All answers will be posted as formal amendments.

Your completed quote must be submitted by September 15, 2026, at 4:00 PM MDT. It is your responsibility to ensure your complete quote is received by the deadline and to monitor for any amendments.

Who this opportunity suits

This opportunity is suitable for small businesses specializing in advertising and marketing services, particularly those with multimedia content creation capabilities. The NAICS code is 541810, Advertising Agencies, with a size standard of $25.5 million. Firms with experience in graphic design, video production, event marketing, and lead engagement will be well-suited.

The work location is in the Santa Fe or Albuquerque, New Mexico area, with occasional travel within 75 miles. This makes it ideal for businesses with a local presence or the ability to provide dedicated on-site personnel in these areas.

How to respond

To access the opportunity, click “View original source”. If you land on the portal’s homepage, click the link again to go directly to the bid. You may need a free account to view documents.

Submit all technical, administrative, and contractual questions via email to SFC Amber N. Sena at [email protected]. Completed quotes must also be submitted via email directly to SFC Amber N. Sena at the same address.

Tips for preparing a competitive response

Ensure your company has an active and complete registration in the System for Award Management (SAM) at sam.gov. Failure to have an active SAM registration at the time of quote submission or award will make your quote ineligible.

This is a Firm-Fixed-Price (FFP) contract. Your quote must include firm-fixed pricing for the base period and all option periods. Travel, lodging, per diem, and mileage costs must be factored directly into your firm-fixed-price quote. Provide a Total Evaluated Price (TEP) which is the sum of all periods.

Strictly adhere to all formatting requirements, including page limitations, margins, and font size (12-point Times New Roman for body text). Do not submit extraneous marketing materials or documents not explicitly requested. Incomplete quotes or those that fail to address all aspects of the Performance Work Statement (PWS) may be deemed unacceptable.