How to bid on the Tennessee Renaissance Festival media plan for Williamson County

What Williamson County is buying

Williamson County wants a strategic advertising plan to promote the 2027 Tennessee Renaissance Festival and generate ticket sales through digital, television and print media.

This formal RFP may suit firms that plan and place advertising across these media channels.

Key dates and the deadline

Questions are due December 2, 2026. Proposals are due December 8, 2026, at 3:00 PM ET.

Submit before the closing time through BidNet Direct, or follow the submission instructions in the notice. The solicitation also provides an option to attend the bid opening.

Who this opportunity suits

This opportunity is relevant to advertising and media-planning firms with experience developing campaigns across digital, television and print media. Vendors should be prepared to explain how their plan would support the goal of generating ticket sales.

How to access and respond

Open the solicitation on BidNet Direct using the “View original source” option. The title and dates are public; a free BidNet Direct vendor account is needed to view the full notice, documents and addenda.

Review the documents and any addenda, then submit your response through BidNet Direct or as the notice directs before December 8 at 3:00 PM ET.

Prepare a clear, competitive proposal

Build your plan around the stated goal of promoting the festival and generating ticket sales. Explain the role of each proposed media channel and how the channels would work together.

Use the solicitation documents to confirm the required response format and details. Send questions by December 2, and check BidNet Direct for addenda before submitting.