How to bid on Digital Media Placement for Texas Historical Commission

What the agency is buying

The Texas Historical Commission (THC) is seeking an integrated digital media placement and traveler intelligence data agreement. This service will support statewide heritage tourism promotion and audience targeting. The work includes publishing on TourTexas.com, Datafy analytics, physical visitation mapping, and tracking the length of stay for visitors.

The agency has stated a proprietary need for a specific integrated solution. However, alternate vendors who can provide an identical integrated tracking environment with single-source publishing metrics, physical visitation mapping, and localized destination length-of-stay tracking are invited to submit a bid.

Key dates and deadlines

The solicitation was issued on September 11, 2026. If you have written questions, they must be submitted by September 17, 2026. The final deadline for bid submissions is September 28, 2026, at 2:00 PM CST. Late or incomplete submissions will be automatically rejected.

Who this opportunity suits

This opportunity is suitable for firms specializing in communications marketing services, specifically those with expertise in digital media placement, tourism promotion, and data analytics. Vendors should be able to demonstrate an integrated solution that includes publishing capabilities, advanced analytics, and physical visitation tracking.

The agency has identified a proprietary solution, but firms confident in offering an equivalent integrated system with identical functionalities are encouraged to respond. The NIGP Class/Item for this procurement is 915-22 (Communications Marketing Services).

How to respond

To access the solicitation documents, you need to view the original posting on the Texas Electronic State Business Daily (ESBD). Viewing the posting and its document list is public and does not require an account.

Your bid response must be submitted electronically as one combined PDF. This PDF should contain all signed exhibits and required proof of insurance. Email your complete response to [email protected] before the September 28, 2026, 2:00 PM CST deadline.

Tips for a competitive response

Carefully review all solicitation documents to understand the specific requirements for the integrated digital media placement and traveler intelligence data. Pay close attention to the proprietary declaration and ensure your proposed solution clearly demonstrates how it meets or exceeds the stated integrated capabilities.

Prepare your bid well in advance of the deadline. Ensure all required exhibits are signed and that you have included all necessary proof of insurance. Consolidate all documents into a single PDF file as specified. Double-check that your email submission is sent to the correct address and arrives before the closing time, as late or incomplete submissions will be rejected.