Bid guide
How to bid on CyberPatriot Advertisement for DEPT of Defense
What the agency is buying and why it matters
The Department of Defense intends to award a sole-source contract for an advertising partnership at the CyberPatriot event. This campaign aims to promote Kansas Air National Guard recruiting to high school and college-aged individuals interested in information technology.
The services include print recognition, logo placement on the CyberPatriot website and promotional materials, participation in a virtual recruitment event, and a full-page ad in the National Finals program. The event is expected around September 21, 2026.
Key dates and what happens at the deadline
This notice was published on September 03, 2026. The deadline for responses is September 18, 2026, at 5:00 PM ET. This is a Notice of Intent to award a sole-source contract, meaning the agency plans to award to a specific vendor, the Air & Space Association.
Vendors can submit information to challenge the sole-source determination by the deadline. If the agency receives no valid challenges, the contract will likely be awarded to the Air & Space Association as planned.
Who this opportunity suits
This opportunity is primarily for advertising agencies (NAICS Code 541810, size standard $25M) that believe they can provide the required advertising services for the CyberPatriot event and challenge the agency's sole-source justification.
The agency states that the Air & Space Association holds exclusive multimedia rights for advertising and communications at the CyberPatriot Event, which is the basis for their sole-source decision. A vendor would need to demonstrate they can meet the specific requirements and overcome this exclusivity.
How to respond
To access the original source of this opportunity, you will need to click the designated link. If the first click takes you to the portal's homepage, click it again to go directly to the bid.
You may need to create a free account on the portal to view any associated documents. Your response, if challenging the sole-source, should be submitted through the portal by the stated deadline.
Tips for preparing a competitive response
When responding to a Notice of Intent for a sole-source award, your submission should clearly articulate why your firm is equally or better qualified to perform the work. Focus on demonstrating your ability to meet all stated requirements, especially those related to targeting the specific demographic and integrating with the CyberPatriot event.
Provide concrete evidence of your capabilities, relevant experience, and any unique advantages you possess. Address directly the agency's justification for a sole-source award, particularly the mention of exclusive multimedia rights, if you believe you can overcome this aspect.
See the live bid — deadline, agency details, and how to respond
Dates and requirements can change via addenda; always verify on the bid page and at the original source before responding.
View this bid on BiddingSimpleThis guide was prepared by BiddingSimple from the solicitation’s public posting. It is not official guidance from DEPT of the Army; the original posting controls.