How to bid on Agency of Record for Large Outbound Campaigns with Division of Purchasing

What the agency is buying

The Division of Purchasing is looking for an agency of record to handle large outbound campaigns. This means they need a firm to manage significant communication efforts directed at external audiences. The specific details of these campaigns are not provided in the available information.

Key dates and deadlines

The deadline for this solicitation, GN27-101, is September 25, 2026, at 12:00 PM ET. All responses must be submitted by this time. No other key dates are provided in the available information.

Who this opportunity suits

This opportunity is suitable for professional services firms specializing in marketing, communications, or public relations, particularly those with experience managing large-scale outbound campaigns. Companies with a proven track record in strategic planning, execution, and measurement of extensive communication efforts would be a good fit.

How to respond

To access the full solicitation documents and respond, you need to go to Utah's statewide public procurement portal, U3P. The opportunity is publicly viewable without an account. To download files and submit your response, you will need to register a free vendor account on the Bonfire platform, which handles the documents and submissions for U3P.

Practical tips for preparing your response

When preparing your response, focus on demonstrating your firm's experience with large-scale outbound campaigns. Highlight specific examples of past successes, including the scope, target audience, and measurable outcomes of those campaigns. Clearly articulate your proposed approach to managing such campaigns, including your team's expertise and any relevant technologies or methodologies you utilize.

Ensure your submission is complete and adheres to all instructions provided in the solicitation documents. Pay close attention to any requested formats, attachments, or specific information the agency requires. Submitting a well-organized and thorough response will help the agency understand your capabilities and commitment.