How to bid on Advancing Skills-first Practices-awareness and Adoption for CDLE

What the agency is buying

The Colorado Department of Labor and Employment (CDLE), Division of Employment and Training, is seeking a marketing agency. The selected agency will promote skills-first practices.

The work involves several key areas: inventorying existing resources for employers, job seekers, and learners; developing an outreach strategy and campaign; creating necessary campaign materials; buying media; and tracking and reporting on metrics and impact. This is a professional services opportunity.

Key dates and deadlines

This Request for Proposals (RFP) was published on August 21, 2026. All responses must be submitted by September 26, 2026, at 1:59 AM ET. It is important to submit your proposal well before the deadline to avoid any last-minute technical issues.

Who this opportunity suits

This opportunity is suitable for marketing agencies with experience in outreach strategy, campaign development, collateral creation, media buying, and performance tracking. Firms specializing in professional consulting services, particularly those with a focus on public awareness campaigns or workforce development initiatives, would be a good fit. The place of performance for this work is Denver, Colorado.

How to respond

To access the full solicitation and respond, you need to use the Colorado VSS (CORE) Vendor Self Service portal. First, navigate to the portal. Once there, open the 'View Published Solicitations' section. You do not need an account to browse.

Search for the solicitation number RFP-KADA-2027000012-1. Open the matching result to view all details and attached documents. To download documents or submit your proposal, you will need to register a free vendor account on the portal. Follow the specific instructions within the solicitation for submission before the deadline.

Tips for preparing a competitive response

When preparing your proposal, clearly demonstrate your understanding of skills-first practices and the target audiences. Highlight your experience with similar marketing campaigns, especially those involving multiple components like strategy, creative development, media placement, and results measurement.

Provide concrete examples of past successes and how your proposed approach will meet the agency's objectives. Pay close attention to all requirements outlined in the RFP documents and ensure your response addresses each point thoroughly. A well-organized and clearly written proposal will stand out.