In plain English
The North Carolina Department of Transportation seeks a vendor to plan and manage paid advertising and provide marketing, communications, and public relations support for its outreach and education programs. Campaign scope and funding will vary, so vendors should propose media plans that can scale to different budgets. The vendor may also be asked to develop, produce, place, and distribute campaign materials.
About this bid
The North Carolina Department of Transportation (NCDOT) is seeking proposals from qualified Vendors to provide full-service marketing, communications and advertising support to the Department’s various marketing, outreach, and education programs. The primary role of the Vendor will be to identify, recommend and facilitate the optimum use of paid advertising media to maximize the impact of a limited marketing budget. The Vendor shall be involved primarily with large scale projects with far reaching impacts. The frequency and scope of various marketing campaigns will be determined according to NCDOT’s priorities, objectives and resources at the time and will change over the course of the…
Details
- Agency
- Department of Transportation
- Classification (PSC)
- Print advertising
- Place of performance
- North Carolina
How to access this bid
Click “View the original posting” — it opens this solicitation on North Carolina’s electronic Vendor Portal (eVP).
Viewing the posting and its document list is public — no account needed.
Some NC bids take responses in the separate NC eProcurement (Ivalua) tool; otherwise submit as the posting directs — before the deadline.
Documents
Listed on the original posting. Download them from the agency's portal.
- RFP#54-SS-3260077-Marketing Advertising and Public Relations Services.pdf
- Addendum#01 _RFP#54-SS-3260077-Marketing Advertising and Public Relation Services.pdf
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