How to bid on marketing and advertising services for the North Carolina Department of Transportation

What NCDOT is buying

The North Carolina Department of Transportation seeks full-service marketing, communications, advertising, and public relations support for its outreach and education programs. The main role is to recommend and manage paid media to make the best use of limited marketing budgets.

Campaign scope and funding will change with NCDOT’s priorities and available state or federal funds. Vendors should propose media plans that can scale across low, medium, and high budget levels. NCDOT usually handles campaign concepts and creative production in-house, but may ask the vendor to strategize, develop, produce, place, or distribute campaign materials.

Deadline and submission

Proposals are due October 27, 2026, at 2:00 PM ET. Submit before the deadline and follow the instructions in the solicitation posting.

Who this opportunity may suit

This RFP may suit a marketing, advertising, communications, or public relations firm that can plan and manage paid media and adjust plans to changing budgets. Firms able to support campaign strategy, production, placement, and distribution may also be a fit.

How to access and respond

Find solicitation 54-SS-3260077 on North Carolina’s electronic Vendor Portal (eVP). The posting and document list are public to view. Responding requires free eVP vendor registration.

Check the posting for the required submission method. Some North Carolina bids use the separate NC eProcurement (Ivalua) tool; otherwise, submit as the posting directs. The agency contact listed is Sidahmed Salih.

Prepare a competitive response

Show how your firm would recommend paid media choices and manage campaigns while making limited budgets work. Explain how your media plans can change across the stated low, medium, and high funding levels.

Make your proposal easy to evaluate: address the requirements in the solicitation, describe relevant capabilities clearly, and check that every requested document and form is included. Confirm the submission instructions and allow time to complete any required portal steps before the deadline.