How to bid on the Retail Cannabis Public Education Media Campaign for Virginia

What the Virginia Cannabis Control Authority is buying

The Virginia Cannabis Control Authority is seeking a vendor to develop and implement a public education media campaign. This campaign will focus on educating the public about retail cannabis. The work for this project will take place in Virginia.

Key dates and what happens at the deadline

This solicitation was published on July 27, 2026. The deadline for responses is August 18, 2026, at 10:00 AM ET. All submissions must be received by this time. Late submissions may not be considered.

Who this opportunity suits

This opportunity is suitable for firms with expertise in media campaigns and public education, particularly those with experience in the education category. Vendors should be capable of executing a campaign within Virginia.

The solicitation number is 125114.

How to respond to this solicitation

To access the full solicitation documents, you need to go to eVA, Virginia's eProcurement portal. Viewing the posting is public and does not require an account. However, to submit a response, you will need to sign in with a free eVA vendor account.

Ensure you have an active eVA vendor account well before the deadline to avoid any submission issues.

Tips for preparing a competitive response

When preparing your response, clearly outline your proposed media campaign strategy, including target audiences, messaging, and proposed channels. Provide examples of past public education campaigns you have successfully executed, especially those with similar subject matter or scope.

Pay close attention to all instructions within the solicitation documents on eVA. Ensure your proposal directly addresses all requirements and is submitted in the specified format by the deadline. A well-organized and clear proposal will help the agency evaluate your capabilities effectively.