How to bid on Patient Cable TV for Martinsburg VA Medical Center

What the agency is buying and why a vendor would care

The Department of Veterans Affairs, Martinsburg VA Medical Center, is seeking continued cable television services. This service is for approximately 390 patient connections and 56 business connections. The service must be available continuously, 24 hours a day, 365 days a year, for one base year with four option years.

The agency states that programming is required for patient comfort, satisfaction, and therapeutic care. This is a notice of intent to award to a single source, DIRECTV, due to their existing infrastructure. However, the incumbent may submit a firm-fixed-price quote.

Key dates and what happens at the deadline

This opportunity was published on July 23, 2026. The deadline for any responses or inquiries is August 07, 2026, at 10:00 AM ET. At the deadline, the agency will consider any submitted quotes from the incumbent or other relevant information before proceeding with their intended single-source award.

Who this opportunity suits

This opportunity is primarily suited for DIRECTV, as the agency intends to award a single-source purchase order to them. This is due to DIRECTV being the incumbent provider with an established and fully integrated satellite distribution system at the Martinsburg VA Medical Center. The existing infrastructure was built and aligned over multiple years specifically for DIRECTV service.

While the intent is to sole source, the incumbent contractor will be provided the opportunity to present a firm-fixed-price quote. Other vendors may find this less suitable unless they can demonstrate unique qualifications to provide compatible service with the existing infrastructure.

How to respond

To access the original solicitation details, you need to click “View original source” on the portal. If the first click takes you to the portal’s homepage, click it again to go directly to the bid. You may need a free account to view documents, though for some bids this is not required.

If you are the incumbent and wish to submit a quote, or if you have additional information or would like to obtain a copy of the statement of work (SOW), you should contact Cassie (KC) White at [email protected].

Practical tips for preparing a competitive response

Even when an agency expresses an intent to sole source, it is important to carefully review all available documents, especially the Statement of Work (SOW), if you are the incumbent or believe you can offer a comparable solution. Ensure your quote is firm-fixed-price and offers the lowest price technically acceptable, as the government will compare it to an independent cost estimate to justify fair and reasonable pricing.

If you are not the incumbent but believe you can meet the requirements, particularly regarding the existing infrastructure, clearly articulate how your solution integrates seamlessly without significant disruption or cost to the agency. Focus on demonstrating how your offering provides continuous 24/7/365 service availability and meets the programming needs for patient comfort, satisfaction, and therapeutic care.