How to bid on NMARNG Recruiting Marketing Package Services for the DEPT of Defense

What the agency is buying and why it matters

The New Mexico Army National Guard (NMARNG) is seeking a contractor to provide a comprehensive recruiting and retention marketing package. This work will be performed remotely under a firm-fixed-price contract. The base period of performance is from September 25, 2026, to September 24, 2027, with four additional one-year option periods.

The established budget for the base year is between $160,000 and $190,000. This is a total small-business set-aside, meaning only small businesses can compete for this opportunity. The relevant NAICS code is 541810 (Advertising Agencies) with a size standard of $25.5 million.

Key dates and what happens at the deadline

All questions regarding this solicitation must be submitted via email by August 10, 2026, at 4:00 PM MDT. Questions received after this time may not be answered.

Quotes are due by email on August 17, 2026, at 4:00 PM MDT. It is your responsibility to ensure your quote is received by the government before this deadline. Quotes received after the deadline may be considered unacceptable.

Who this opportunity suits

This opportunity is suitable for small businesses classified under NAICS 541810 (Advertising Agencies) with a size standard of $25.5 million. Vendors must have an active and complete registration in the System for Award Management (SAM) to be eligible for award. Failure to have an active SAM registration will make your quote ineligible.

Firms with experience in developing comprehensive marketing and advertising campaigns, particularly for recruitment and retention purposes, would be well-suited. The work is performed remotely, so location in Santa Fe, NM is not a requirement.

How to respond

To access the full solicitation details, click “View original source” on the portal. If the first click takes you to the portal's homepage, click it again to go directly to the bid. You may need a free account to view all documents.

Submit all questions and your final quote via email to SFC Amber N. Sena at [email protected]. Ensure your quote includes pricing for the base period and all four option periods, providing a total evaluated price.

Practical tips for preparing a competitive response

Carefully review the Performance Work Statement (PWS) to understand all requirements. If your proposed solution does not include all PWS requirements, you must provide a specific, itemized list identifying every requirement that will not be performed, referencing the exact paragraph numbers from the PWS.

The government will evaluate technical capability, past performance, and price. For technical capability, focus on how effectively your solution meets the PWS requirements. For past performance, the government will independently review sources like CPARS. Ensure your pricing for the base year falls within the $160,000 to $190,000 budget parameter and that your total price (base plus all options) is fair and reasonable.

Double-check your SAM registration to ensure it is active and complete before submitting your quote. Incomplete information in your quote may lead to it being deemed unacceptable, so ensure all requested details are provided and avoid submitting extraneous documents.