How to bid on Marketing and Advertising Services for the DEPT of Defense

What the agency is buying

The Department of Defense is seeking marketing and advertising services. This will be a firm-fixed-price contract. This opportunity is a 100% set-aside for Women-Owned Small Businesses (WOSB).

The relevant NAICS code is 541810, Advertising Agencies, with a small business size standard of $25.5 million. The Federal Product/Service Code is R701.

Key dates and deadlines

The solicitation was published on August 7, 2026. Questions about the solicitation were due by July 30, 2026, at 7:00 a.m. MST. Answers to these questions were posted on August 7, 2026.

Quotes are due by email on August 21, 2026, at 7:00 a.m. MST. This is the final deadline for submitting your proposal.

Who this opportunity suits

This opportunity is specifically for Women-Owned Small Businesses (WOSB) that specialize in marketing and advertising services. Firms classified under NAICS 541810 (Advertising Agencies) with a size standard of $25.5 million or less are eligible to bid.

If your firm provides comprehensive marketing and advertising solutions and meets the WOSB criteria, this could be a suitable contract for you.

How to respond

To access the full solicitation details and documents, you will need to view the original source on the portal. You may need to click the link twice to reach the specific bid page. A free account might be required to view the documents.

All quotes must be submitted electronically via email to the address provided in the solicitation. Remember that questions were due earlier, so focus on preparing your quote based on the existing documents and answers.

Tips for a competitive response

Carefully review Amendment 01, the amended PWS (Performance Work Statement), and the Questions and Answers document. These provide crucial clarifications and details that will help you tailor your quote.

Ensure your quote directly addresses all requirements outlined in the solicitation and the PWS. Since this is a firm-fixed-price contract, clearly define your proposed services and pricing. Double-check that your business qualifies as a Women-Owned Small Business and meets the size standard for NAICS 541810.

Acknowledge receipt of Amendment 01 as required. Submit your quote well before the August 21, 2026, 7:00 a.m. MST deadline to avoid any last-minute technical issues with email submission.