How to bid on Hawaii Tourism Destination Brand Marketing for Oceania

What the agency is buying

The Hawaii Department of Business, Economic Development, and Tourism is looking for proposals for tourism destination brand marketing services. This specific solicitation, P27000079, focuses on the Oceania region. This is an opportunity for marketing firms to help shape Hawaii's tourism brand in a key international market.

Key dates and deadlines

The deadline for submitting proposals is August 17, 2026, at 8:00 PM ET. All responses must be submitted by this time. Late submissions are typically not accepted, so it is important to plan accordingly and submit your proposal well in advance of the deadline.

Who this opportunity suits

This opportunity is suitable for professional marketing and branding firms with experience in destination marketing, particularly within the tourism sector. Firms with a strong understanding of the Oceania market and a proven track record in developing and executing brand strategies will be well-suited for this solicitation. It falls under the professional services category.

Vendors should be prepared to demonstrate their expertise in creating compelling marketing campaigns that attract visitors while aligning with the destination's brand objectives.

How to respond

To access the full details and respond to this solicitation, you need to visit the Hawaii Awards & Notices Data System (HANDS). First, click the “View original source” link. This will take you to the agency’s public bid postings.

Once on the HANDS platform, locate solicitation P27000079 using the bid number or by searching for keywords from the title. Open the solicitation to review all documents, requirements, and specific instructions for submission. Ensure you follow all directions precisely and submit your proposal before the stated deadline.

Tips for a competitive response

When preparing your proposal, clearly articulate your understanding of Hawaii's tourism goals and the unique characteristics of the Oceania market. Highlight your firm's relevant experience with similar destination marketing projects, especially those involving international audiences.

Focus on demonstrating your strategic approach to brand development and marketing execution. Provide concrete examples of past successes and explain how your proposed strategies will achieve the desired outcomes for Hawaii's tourism brand in Oceania. Pay close attention to all requested documentation and ensure your submission is complete and well-organized.