How to bid on developing a smartphone app for older driver safety for NHTSA

What the agency is buying and why it matters

The National Highway Traffic Safety Administration (NHTSA) is seeking a contractor to develop a smartphone application (app) to enhance the safety of drivers aged 65 and older. This project involves the full design, development, and pilot testing of a functional app prototype for both iOS and Android platforms.

The work includes user interface and user experience (UI/UX) design tailored for older drivers, building the prototype, and conducting usability testing. The contractor will also develop a research design for future large-scale field operational tests and provide comprehensive technical documentation. This is an opportunity to contribute to public safety by leveraging technology to address the specific needs of older drivers.

Key dates and what happens at the deadline

This solicitation was published on July 14, 2026. The deadline for submitting your response is August 14, 2026, at 2:00 PM ET. All proposals must be submitted by this time. Late submissions are generally not accepted, so it is crucial to ensure your proposal is complete and submitted well in advance of the deadline.

Who this opportunity suits

This opportunity is best suited for professional firms with expertise in mobile application development, particularly those with experience in UI/UX design, prototyping, and testing for specific user groups. Firms specializing in human factors, gerontology, or transportation safety research may also find this relevant.

The project requires capabilities in both iOS and Android development, user research, and the ability to prepare detailed technical and research documentation. Experience with government contracting or projects involving regulatory documentation like IRB, ICR, and PTA drafts would be beneficial.

How to respond to this solicitation

To access the full solicitation details, you need to click “View original source” on the portal. If the first click takes you to the portal’s homepage, click the link again to go directly to the bid. You may need to create a free account on the portal to view all associated documents, though this is not always required for every bid.

Practical tips for a competitive response

When preparing your response, clearly demonstrate your understanding of the unique cognitive and physical requirements of older drivers in your UI/UX design approach. Highlight your experience in developing applications that minimize distraction during driving tasks.

Provide specific examples of past projects where you have successfully designed, prototyped, and tested mobile applications, especially those involving user groups with specific needs. Detail your proposed methodology for pilot testing with older drivers and your approach to developing the Field Operational Test framework and regulatory documentation. Ensure your technical documentation plan is comprehensive and clearly outlines how you will manage the transition from concept to a pilot-tested prototype.