How to bid on DC Grand Prix 250 Advertising for the Dept of the Army

What the agency is buying and why it matters

The Department of the Army intends to purchase advertising services for the DC 250 Grand Prix. They plan to award a fixed-price purchase order to Lincoln Holdings, LLC. This is a notice of intent for a sole-source award, not a request for bids.

For vendors, this means the government has already identified a preferred provider. However, if your business believes it can competitively provide these advertising services, you have an opportunity to make that known to the agency.

Key dates and what happens at the deadline

This notice was published on July 22, 2026. The deadline for responses is August 06, 2026, at 4:00 PM ET. If no compelling evidence for competition is received by this date, the Department of the Army will proceed with the sole-source award to Lincoln Holdings, LLC.

Who this opportunity suits

This opportunity is for businesses specializing in advertising services, specifically under NAICS code 541810 (Advertising Agencies). It is particularly relevant for firms that can clearly demonstrate they possess the capabilities to provide advertising for an event like the DC 250 Grand Prix and can do so competitively.

The agency is located in Martinsburg, WV, but the current intended awardee is in Washington, D.C., suggesting location flexibility for the service provider.

How to respond

To respond, you must email MSgt Philip Henderson at [email protected]. Your response must provide clear, compelling, and convincing evidence that competition for these advertising services would be advantageous to the government.

This is not a formal solicitation, and no solicitation documents are available. Do not expect a purchase order based on your response to this notice alone.

Tips for preparing a competitive response

Focus your response on demonstrating your firm's unique qualifications and experience in providing advertising services for large-scale events, similar to a Grand Prix. Clearly articulate how your services would offer a better value or more advantageous solution for the government compared to a sole-source award.

Provide specific examples of past performance and highlight any specialized capabilities or resources your company possesses that are directly relevant to advertising for such an event. Ensure your email is concise, professional, and directly addresses the requirement for 'clear, compelling, and convincing evidence' of competitive advantage.