How to bid on the Army Trademark Licensing Program for the Dept of the Army

What the Army is buying and why it matters

The Department of the Army needs professional marketing consulting services to manage its Trademark Licensing Program. This involves comprehensive management and execution of the program.

This is an opportunity for businesses to provide specialized support to a federal agency, managing a significant program that protects and promotes the Army's brand.

Key dates and what happens at the deadline

The solicitation was published on July 08, 2026. The deadline for responses is August 10, 2026, at 12:00 PM ET. All offers must be submitted by this time.

The performance period for the initial phase-in is scheduled to begin on November 1, 2026.

Who this opportunity suits

This opportunity is suitable for firms specializing in marketing consulting services, particularly those with experience in brand management, licensing programs, or intellectual property management.

It is an unrestricted opportunity, meaning businesses of all sizes can bid. The solicitation is categorized under professional services.

How to respond to this solicitation

To access the solicitation, click the “View original source” link. If the first click takes you to the portal's homepage, click the link again to go directly to the bid.

You may need a free account on the portal to view all documents, though this is not always required. Ensure you use the latest conformed solicitation amendment, specifically Amendment 0003, for preparing your response.

Tips for preparing a competitive response

Carefully review all amendments, especially Amendment 0003, as it includes changes to instructions for offerors and evaluation criteria. Pay close attention to the updated delivery and performance period.

Address all requirements outlined in the Performance Work Statement (PWS). Clearly demonstrate your firm's expertise in managing trademark licensing programs and marketing consulting. Highlight any relevant experience with federal agencies or similar large-scale organizations.

Ensure your proposal is complete, accurate, and submitted by the deadline. Double-check that all required forms and attachments, including the Master Product Category List, are included and correctly referenced.